Here's an interesting video from the Newsweek YouTube channel about how big the mobile market is. Most people already know that the mobile market is big, but they don't know how to implement mobile marketing and sales strategies.
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Our launch was delayed a little bit because we are integrating a really hot international SMS gateway into our platform. I figured that it was worth the wait, because now we can deliver mobile tickets w over 800 mobile carriers worldwide!
Here's a sneak peek at an example of what mobile tickets look like:
I remember when I was working with Jamster...I had to explain to people what a ringtone was.
They say a picture is worth a thousand words...here's a video that shows how mobile ticketing works!
Mobile music app maker Amidio launched its Touch DJ application for the iPhone today, allowing users to spin and mix music right on their handsets. Since a demo of the app appeared on YouTube on Nov. 17, it has received 35,000 hits. People are excited worldwide.
One of the major hurdles standing in the way of a mobile DJ in the past was that the iPhone and iPod Touch only have one stereo output — so you couldn’t listen to multiple songs or beats at the same time. Amidio says it has solved this problem with a new technology called “visual mixing” — something unique to the Touch DJ app.
As the name implies, “visual mixing” takes each track, breaks it into parts, and assigns each part its own visual signature. Each of these elements can then be played with separately to match the visual signature of another piece or track. When the ‘kick’ or base portions are visually matched (by changing the track’s position or pitch), the audio seems to flow. This process, called beatmatching, is what makes club music danceable.
With Touch DJ, you can now, at least theoretically, show up at a party, plug your phone into the stereo, and mix some fresh beats, just like Danger Mouse. The application lets you set loop-back points so that you can go from digital verse written on the fly back to a safe chorus while you work on your next mind-blowing groove.
Old-school scratching can be simulated by flicking your finger across the screen of your phone. Want to slow it all down? Push a button on DJ’s virtual display. Speed it back up? Take your finger off. If you want to pre-listen to your mixes before they hit the speakers, you can get a stereo splitter and a pair of headphones — it looks pretty simple all around.
The one snag is that you can’t take music from your iTunes library and use it in Touch DJ — it requires its own mp3 library. This may prove to be sticking point for the average Joe, not as much for Joe Cool DJ.
For aspiring music producers, hobbyists and poseurs alike the Touch DJ software seems like a must. It costs $19.99 in the iTunes App Store and is available now.
Some 83% of U.S. consumers say their favorite brand has yet to market to them via their mobile phone, even though 37% say they would be interested in participating in a mobile customer loyalty program from a brand they trust, according to recent research by Hipcricket.
Despite this apparent lack of mobile marketing by ‘preferred’ brands, however, the firm’s second-annual mobile marketing study [pdf] did find that mobile campaigns are becoming more prevalent and memorable.
Amazon Mobile Payments Service, or Amazon MPS as they’d prefer you call it, brings the comforting yellow Amazon button to mobile phone screens.
The key selling point of the Amazon MPS is familiarity to mobile shoppers. Instead of chasing them off with yet another system they need to sign up for, MPS lets Amazon fans sign up to pay via phone. Shoppers can even enable Amazon’s 1-Click function. I worry about what I might accidentally buy from my pocket, but it’s good to have the option.
Amazon selected game and app seller Handmark as its first customer for reporters to pounce on. To be clear, Handmark is offering Amazon Payments to mobile customers as just one of several payment options. Customers can still pay through credit cards, PayPal and carrier billing.
Handmark VP of marketing Evan Conway told mocoNews that carrier billing is often presumed to be the most convenient method of payment, since the shopper doesn’t need to enter any info to make a purchase. Amazon’s 1-Click, though, has a brand allegiance and level of trust that American mobile carriers still haven’t built among their customers.
When AT&T calls me from two different 800 numbers during my workday trying to get me to pay my bill, I can’t help thinking that if they put an Amazon button on my iPhone’s screen instead, I could tap it and be done.
iPhone app shoppers outnumber Android consumers several times over. But WhitePages, which makes popular phone directory and caller-ID applications for both platforms, reports a surprisingly high conversion rate among Android users compared to their iPhone counterparts.
WhitePages VP of Mobile, Kevin Nakao, told me in a phone call, “Conversion rates and premium penetration rates are better than we expected. We had projected five to six percent of people would buy the app. Instead we’re seeing 13 to 15 percent conversion from our free trial Caller ID users to the $6.99 (for 6 months) premium version.”
Conversion rates have been disappointing for mobile app developers. Smartphone owners like to download and play with apps, but most prove to be window-shopping.
Below is WhitePages’ demo video of the Android caller-ID app in action.
Have you got stats on app sales you’re willing to share? Email me at paul@venturebeat.com.
Our mobile ticketing brand in Europe is called "Glubbin"...here's video from their launch party!
I can't wait until we launch here...if you are interested in Hosting a Twicketer Launch Party in NYC, DC, MIA, CHI, LA or SF let me know!
